Stringer's Books and Ephemera

Souvenir Program
DAWSON CITY GOLD RUSH FESTIVAL PRESENTS 'FOXY'
JULY 1 – AUGUST 17, 1962

(No place) Canada Evergreen Press (1962)
150.00
Condition for this program is near fine with slight wear to corners and spine ends.
28 pages with photos and ads.
Program size is 8 ½” x 11”.
Original program for the play Foxy starring Bart Lahr that was the featured highlight from the first Dawson City Gold Rush Festival held in 1962. According to Les McLaughton’s Yukon Nuggets website “The Gold Rush Festival Committee was formed to manage local organization of the Festival. The first Dawson City Festival was held in the summer of 1962 and lasted six weeks. The focal piece was a Broadway play. By every measure of the day, the festival was a major flop.

Still, in the summer of ’62, a cast of characters, including Bert Lahr, who had become famous around the world for his portrayal of the cowardly lion in the Wizard of Oz, descended on Dawson. The play was called ‘Foxy’ and featured all the trite gold rush stuff one could imagine. Greed, grit, gold, girls, and great expectations. Music and lyrics were written by the famous songwriter Johnny Mercer, who penned the academy award-winning songs Moon River and That Old Black Magic.

The play ran for seven weeks in the summer of 1962, usually to a nearly empty house, and its producers lost their $400,000 investment. In late 1963, producer David Merrick decided to revive it. The on-Broadway production opened on February 16, 1964, at the Ziegfeld Theatre, where it ran for seventy-two performances.”

A scarce program.
01395